How can I search using Ethnicity? To search using ethnicity you need to follow below steps: Step 1 - Select the state you want to target. Step 2 - After selecting the state you need to select Ethnicity from Ethnicity select box on your left side screen. Whenever you choose an item from that list you have to click on the '+' sign to add that filter. You can choose as many household income ranges as you want. Step 3 - Whenever you add a new filter, it will appear on right side of your screen. If you want to remove any filter just click on the 'X' button present beside that filter. Each time you adding a filter, the CRM will show you the updated leads count.