How do I search using geography You can search both consumer and business leads by geographically. Step 1 - Select the state you want to target. Step 2 - Select City, county or zipcode you want to target. Step 3 - After selecting city, county or zipcode you need to click on the '+' sign to add that filter. You can choose as many cities, counties or zipcodes as you want. Step 4 - Whenever you add a new filter, it will appear on right side of your screen. If you want to remove any filter just click on the 'X' button present beside that filter. Each time you adding a filter, the CRM will show you the updated leads count.